DETROIT, Sept 3 (Reuters) – General Motors Corp has extended its employee-level pricing discount program by one month through the end of September and increased the number of 2009 model year vehicles carrying the offer to boost sagging sales and clear out inventory.
The program, launched in late August, applies to almost its entire line-up of 2008 model year vehicles and has been expanded to include most 2009 model year vehicles at dealerships, including all Silverado and Sierra pickups, GM spokesman John McDonald said on Wednesday.
GM’s better-selling cars, such as the Chevrolet Malibu, Chevrolet Cobalt and Pontiac Vibe are also included in the extended offer, the No.1 U.S. automaker said.
(Reporting by Soyoung Kim and David Bailey, editing by Dave Zimmerman)
A number of cars that have been offered by Chevrolet have made their mark on American automobile history. Those cars include the Corvette, the Malibu, the Camaro, and the Impala.
The lineage of the Impala starts in 1958 when it was introduced as the top trim level of the 1958 Bel Air. That first Impala featured a 283 cubic inch Ram-Jet fuel injected V-8 engine and some cool silouhette that became a standard appearance for 1960s cars.
The Impala is attracting car collectors. Two ‘58 Impalas sold for more than $150,000 each at the Barrett-Jackson Classic Car auction in Arizona recently.
The car has represented changes in the country’s taste in style and what a car should be. In the 1950s and ‘60s, the Impala was America’s big car. It was the consummate family car. But it also became a mode for showing cultural differences. The Impala became one of the featured cars for customizers and lowriders.
Taking pride in what it had, Chevrolet will be releasing a 50th anniversary edition of the Impala this spring. Our take? The Impala continues as Chevrolet’s best-selling brand. That may change, though, as General Motors positions Malibu as its best against best-sellers Toyota Camry and Honda Accord. Does that mean the Impala will, again, fade into the background? Not a chance. Though the rumor mill is rife with its future (latest that it’s moving upscale and will be RWD), the Impala, whether on American roads or a classic at the auction block, will continue to be a presence in automotive history.
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