GM extends employee pricing offer, adds ’09 models

mbattel — Wed, 03 Sep 2008 23:00:40 +0000

DETROIT, Sept 3 (Reuters) – General Motors Corp has extended its employee-level pricing discount program by one month through the end of September and increased the number of 2009 model year vehicles carrying the offer to boost sagging sales and clear out inventory.

The program, launched in late August, applies to almost its entire line-up of 2008 model year vehicles and has been expanded to include most 2009 model year vehicles at dealerships, including all Silverado and Sierra pickups, GM spokesman John McDonald said on Wednesday.

GM’s better-selling cars, such as the Chevrolet Malibu, Chevrolet Cobalt and Pontiac Vibe are also included in the extended offer, the No.1 U.S. automaker said.

(Reporting by Soyoung Kim and David Bailey, editing by Dave Zimmerman)

Gasoline Programs Could Be Next Wave of Incentives, Edmunds.com Predicts

Csavage — Fri, 02 May 2008 20:51:39 +0000

SANTA MONICA, Calif. – As gas prices rise this summer, automakers may well turn to marketing programs that include free gasoline instead of or in addition to cash rebates and low-interest financing, Edmunds.com predicts”Gas prices are having a profound effect on the psychology of car-buyers, so we expect that automaker and dealer marketing tactics may include free gasoline programs this summer,” stated Jesse Toprak, executive director of Industry Analysis for Edmunds.com. “As indicated in Edmunds’ True Market Value Predictive Alerts, transaction prices of gas-guzzling large SUVs and trucks will likely continue to fall.”

Meantime, Edmunds.com estimated Thursday that the average automotive manufacturer incentive in the U.S. was $2,449 per vehicle sold in April 2008, up $13, or 0.5 percent, from March 2008, and up $39, or 1.6 percent, from April 2007.

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GM extends employee pricing offer, adds ’09 models

Gasoline Programs Could Be Next Wave of Incentives, Edmunds.com Predicts